My role: Concept development, technical specs file & print production coordination

Rethink the classic City Tram wrap design to enhance the modern transport experience while aligning with BCGE’s evolving banking practices and the needs of Geneva’s residents.

Create a visual connection between BCGE and its clients through the Kumiko pattern gradient, symbolizing the close relationship between clients and their bankers. The iconic red colour of BCGE’s branding reinforces its symbolic values.