tpg Branding assets

My role: Visual identity refresh, layout design & asset rollout

Refresh the visual identity of TPG by adapting color palettes and modernizing the graphic identifier. The simplified design and extensive color range ensure adaptability across a wide range of assets.

Based on this renewed identity, create a visual language for the White Paper, prioritizing clarity and visual coherence. Streamline layout and infographics to enhance readability, especially across employer branding pages.

Collaboratively produced at The Magic Pencil SA.