tpg Branding – assets
My role: Visual identity refresh, layout design & asset rollout
Refresh the visual identity of TPG by adapting color palettes and modernizing the graphic identifier. The simplified design and extensive color range ensure adaptability across a wide range of assets.
Based on this renewed identity, create a visual language for the White Paper, prioritizing clarity and visual coherence. Streamline layout and infographics to enhance readability, especially across employer branding pages.
Collaboratively produced at The Magic Pencil SA.